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رهبری اصیل
A response within this tradition to ethical scandals in business has been to call for authentic leadership, exercised by individuals who consistently embody firmness of character.
by promoting ideals of authentic leadership (Gardner et al. 2011).
Various accounts of authentic leadership share with virtue ethics an assumption about firmness of character.
By doing so it can move beyond a simplistic call for authentic leadership and firm character, and instead supplement the character approach with an emphasis on how one can shape an organizational culture to be alert against attempts to neutralize moral dissonance and thereby normalize questionable behaviour.
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